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How to choose keywords

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Following on from the previous article about optimising your website or blog text, the keywords you choose to focus on are vital to the success of your website.

The wording should not only be relevant to your site, but also relevant to what potential customers are searching for. A good idea is to try and think like your customers. For example, if you sell fishing equipment then words such as ‘rods’, ‘lines’ and ‘bait’ as well as brand names of specific products will regularly be searched for.

Unfortunately there is no way round it; you will have to spend time researching the most popular words. One of the best starting points is very simple; enter a word/phrase into Google and see how many results come up. This will give you a good idea of how much competition there is for that certain phrase; if there are millions of results and the first page is dominated by big players, then it could be too competitive.

Top tips for choosing the best keywords:

•    Understand your customers and think about who you are targeting
•    It’s fine to be creative, but you also need to be choosy
•    Try not to use overly competitive keyword phrases
•    You will need both creativity and persistence

Finally, make sure you use your keywords in your meta data as well as in the titles and copy of each page.


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